Rethymnon is a blend of modernity and old-time dignity and charm. It has a population of about 25,000 inhabitants, and is the administrative and commercial centre of the prefecture, as well as a communications centre. It is well provided with tourist facilities and prides itself on its cultural activity and its significant presence in the general cultural life of the island, much of which is centred on the Faculty of Letters of the University of Crete , established here. Artistic events are regularly organized, as are exhibitions, plays, concerts and lectures.

Rethymnon is linked by bus with the main towns and villages of the prefecture and also with Heraklion and Chania. There is also a regular scheduled boat service linking Rethymnon with the port of Piraeus, but the town also makes use of the nearby port of Souda. Rethymnon has no airport, but it does have regular connections with the Chania or Heraklion airport. 

Its lovely coastline, splendid beaches to the east, the local colour which, in several nooks and neighbourhoods, has survived untouched, the picturesque little streets in the old part of town, the contrasts and surprises we meet here, the variety of interests the town caters for, make Rethymnon a magnet which attracts a great number of visitors.

Rethymnon is a city that caters to the needs of the visitor. There are a lot of places to stay ranging from luxury hotels to rent a room, bed and breakfast apartment buildings.

Night life can range from extremely intense on the pubs and bars around the harbor and inside the old city , to relaxed on small bars right on the beach. There is always fresh fish to be found in the tavernas around the harbor and there are many other restaurants and tavernas outside the city in equally attractive surroundings.Finally visitors can find interesting and attractive merchantise from souvenirs and cards in a variety of small shops at the main commercial street.